International tour operators experience ‘A Giant Taste’ during Newry trip

The tour operators were invited here by Tourism Ireland, in conjunction with Tourism NI – to participate in the annual Meet the Buyer workshop in ICC Belfast. Ahead of the workshop, they enjoyed ‘A Giant Taste’ themed tour of Northern Ireland.

The group also visited J & J McConnell’s Distillery and Visitor Experience in Belfast, took part in a cookery demo with Niall McKenna at Waterman Cookery School, and stopped off at Killowen Distillery in the heart of the Mourne Mountains, followed by treats at Neary Nógs Stoneground Chocolate.

Alice Mansergh, Chief Executive of Tourism Ireland, said: “Tourism Ireland was delighted to bring approximately 150 top international tourism buyers to Northern Ireland for Meet the Buyer 2024 – including 25 companies who joined for the first time. This is an important event in the industry calendar and a great opportunity for our local tourism partners to connect with international tour operators who bring valuable tourists to Northern Ireland and the island.

“Tourism Ireland has an extensive programme of promotions well under way for 2024.

"Our ‘Fill your heart with Ireland’ campaign, featuring Derry Girls, is live across media this spring, with a goal of driving consideration of Northern Ireland and the island of Ireland as a destination to visit. Belfast 2024 programme of culture and the Irish Open taking place at Royal County Down are key moments to promote this year.

"We know visitors are inspired to visit the island based on our scenery, heritage and warm people and these strengths abound in Northern Ireland, from the Mourne Gullion Strangford UNESCO Geopark to the Causeway Coast, Fermanagh Lakelands and more.

“We’re taking every opportunity to shine a spotlight on Northern Ireland, showcasing iconic reasons to travel here and expanding people’s bucket lists from best-known spots to hidden gems.”